Meaning “A strong life”, HAENUKI is such a brand of rice that just describes the growing environment here in Yamakata.
What the features of HAENUKI are that it owns a strong shape and a stability of quality.
Yamakata has the largest plain in Japan, and has grown to an area nurturing young farmers growing rice.
This area is surrounded by rivers, thus rich in water resources, nurturing the soil.
Besides, it is said that the extreme changes of temperatures throughout the year devote to a favorable environment for rice growing.
HAENUKI was born in 1992, Yamakata. It is an original brand after researching and cultivation for 10 years, based on the famous brand of YUMENOKOME.
Now HAENUKI has become one of the top level rice brands thoughout Japan, following the well-known brands of KOSHIHIKARI, SASANISHIKI and AKITAKOMACHI.
For the Japanese, rice is the staple food in each meal, and all other dishes are supposed to work for the best harmony with this bowl of rice.
Here in KAMUKURA, you can enjoy this harmony of HAENUKI and ramen, which is thought to be soup with noodles, and this harmony is just the expression of Japanese dietary culture.
HAENUKI is served in the menu of rice balls, plain rice bowl, and Oishi Soup with Rice in KAMUKURA, with our wish to fill the world with smile.